PLATFORM

THINKING

© @bylulikibudi

What does Platform Thinking mean?

It is the ability to put platform-based mechanisms at the core of digital business transformations in any business.




We are Daniel Trabucchi and Tommaso Buganza, Professors at Politecnico di Milano. We study platforms with the passion of those who want to untangle the inner mechanisms of innovation.

Besides research, we teach at the executive level, advise and give speeches in international companies to find new ways to foster innovation.


This website brings our projects all together, willing to inspire innovation leaders through Platform Thinking.


In 2024, Thinkers50 welcomed us in its Radar list for work done with the Platform Thinking Ecosystem.

READGING Platform Thinking

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Platform Thinking

READ the past. WRITE the future.

PT Magazine

Once a year, during the closing event of Platform Thinking HUB, we release The Platform Thinking Magazine, a summary of the our last year of research with a focus on the key trends of the platform world.


The first issue is titled “Platforms Renaissance”, published in October 2023, focuse on our research on how the S&P 500 companies used Platform Thinking to foster innovation, introducing the Platform Thinking Compass.


Download it for free here.

Articles and posts

Our approach to “Platform Thinking” builds on top of more than 30 papers published in scientific journal like Journal of Product Innovation Management, Technovation, Information Systems Journal, Technological Forecasting & Social Change, Internet Research, International Journal of Entrepreneurial Behavior & Research, Creativity and Innovation Management, Research-Technology Management and many others.


You can find our papers on Google Scholar (Trabucchi, Buganza), or through our ResearchGate profiles (Trabucchi, Buganza).

Feel free to write us (daniel.trabucchi@polimi.it; tommaso.buganza@polimi.it) if you cannot access the papers.


Press Release

Pieces featuring Platform Thinking:

























LIVING Platform Thinking

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Platform Thinking HUB

Platform Thinking HUB is the innovation leaders’ community where to envision revolutionary digital business transformations built upon platform-based mechanisms. It is part of the Osservatori Digital Innovation of the School of Management of Politecnico di Milano.


The first edition, supported by 10 partners (Angelini Industries, Edenred, Epta, ENI, Gruber Logistics, Poste Italiane, Prysmian Group, SDF, Sintetica and Sisal), run from March 2023 to October 2023.


The second edition will kick off on January 2024, reach out if you want to know more.


PTH is based on the principles of Design Science Research, giving a space - through the Platform Thinking GYMs, to each partner to explore the potentialities of Platform Thinking in their organizations, by concretely working on an innovation or business transformation use case.


Find out more here.

Or click on the link below for the International edition featuring TheNTWK.

PLATFORMS RENAISSANCE

Thanks to the more than 1,8k registered participants

Watch the recording on LinkedIn

Opening & Platform Thinking and the S&P500 companies

Daniel Trabucchi

Tommaso Buganza

Marina Planas

Latest Trends on Platforms

Peter

Evans

Elisabetta Puglielli

A decade of Platform Thinking

Annabelle Gawer

Geoff

Parker

Marshall Van Alstyne

Anna Noakes Schulze

Lessons Learned from Innovating through platforms

Thierry Fabing

Oliver

Birk

Carlotta Dainese

Gabriele Rosani

Milja van’t Noordende

Symplatform

Symplatform is the place where academic knowledge meets the practice world to foster a critical discussion on what platforms are, how they work and what they can become for people, organizations and our society.

Symplatform is a yearly conference taking place in a phygital format.


It is a joint project developed by Trinity College Dublin, Politecnico di Milano School of Management, and Audencia Business School, founded by Daniel Trabucchi, Tommaso Buganza, Laurent Muzellec and Sébastien Ronteau in 2018.

Find out more here.

Symplatform 2024 will take place in September 2024 on Lake Como.

Speeches

Our usual topics are:

Platform Thinking as a Strategic Innovation Tool

Reading the reality around us: capturing value through platforms

Embracing change: how platform thinking can help us remain relevant


Write us for more information.

WATCHING Platform Thinking

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MOOCs

We designed and recorded 4 Massive Online Open Courses (MOOCs) that are available on Coursera. The courses moves from the basic definitions of platforms (What’s beyond Uber?), to the principles of platform design (Designing a platform) and to the peculiarities of data-based mechanisms (Exploiting data through platforms). Then, we added a forward looking course on the role of disruptive technologies on platforms mechanisms (Platform Thinking 4 The Metaverse).

The courses are part of the Polimi Open Knowledge library and were produced by METID at Politecnico di Milano.

Click on the logo to reach them.

Video

Pills

We do believe in the power of dissemination of scientific knowledge. Therefore, we scripted, recorded and edited short videos that aim to make all our scientific papers in the field of platforms understandable and accessible to a wider audience.

The "Platform room" is the format we designed for this purpose. Short videos (up to 5 minutes) that ask a question on the world of platforms and answer through our research findings. You can find them on YouTube.

LISTENING TO Platform Thinking

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Talking About Platforms

Talking about Platforms is the podcast where we present and discuss relevant discoveries from the field of platform research.

The hosts of the podcast are Philip Meier, Daniel Trabucchi and Tommaso Buganza. We welcome in each episode a platform-expert presenting his/her latest paper, project or insights.

The mission of the podcast is to facilitate the dissemination of platform research to a wider audience, going beyond the academic boundaries and to present top scientific papers in an easy, understandable and enjoyable way, while fostering a critical discussion.

The podcast is available on the major platforms (Spotify, Apple Music, Deezer, Google Podcasts) link are here.


Guests of the first two season are: Annabelle Gawer, Peter C. Evans,

Joost Rietveld, Mareike Möhlmann, Martin Kenney, Antonella Moretto, Pinar Ozcan, Grace Gu, Milan Miric, John Zysman, Vili Lehdonvirta, Hanna Halaburda, Rebecca Karp, Elizabeth J. Altman, JP Vergne, Andreas Hein, Llewellyn Thomas and Ted Ladd.


The third season is now airing.

Guest Episodes

Platform Thinkings lives also through the interviews and chat with people around the world that invited us to share our views, ideas and insights.

Reach out if you would like to feature us in your podcast.

STUDYING Platform Thinking

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Coursers

”Platform Thinking” is part of our teaching activities at Politecnico di Milano, through differente courses and formats.


Master of Science @ Politecnico di Milano

- “Platform Thinking since A.Y. 2022-2023 (previously “Managing Technology Disruption)

- ”Platform Thinking in the Metaverse” as Passion in Action (A.Y. 2022-2023).


POLIMI Graduate School of Management

- Online Certification Program: “Platform Thinking for Innovation” (In Italian) - New edition starts in March 2023

- Elective course for MBAs and EMBAs

- Ad hoc corporate courses

PRACTICING Platform Thinking

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Templates & Tools

Based on our research we developed two toolkits to support innovation leaders in designing and fostering innovation through Platform Thinking.

Platform Thinking Business Model Canvas offers a concrete support in designing and representing the basic architecture of a platform and its overarching business model.

Platform Thinking Toolkit offers a concrete support in assessing the idle assets of an established organization to see platforms as a powerful way to foster innovation.

They are available for free on Miro, in the Miroverse

PlatformThinkingGPT is the Gen AI tool based on OpenAI’s ChatGPT that leverages our knowledge on Platform Thinking to established professionals in understanding where to apply platform thinking in their organization.

PlatformThinkingGPT is in its beta version, if you’d like to join the experiment and try it out write us!


PlatformThinkingGPT

Who We Are & Contacts

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Daniel Trabucchi

daniel.trabucchi@polimi.it

LinkedIn Logo 蓝白领英社交媒体
ResearchGate a Social Networking Site for Scientists and Researchers to Share Papers

Tommaso Buganza

tommaso.buganza@polimi.it

LinkedIn Logo 蓝白领英社交媒体
ResearchGate a Social Networking Site for Scientists and Researchers to Share Papers

Daniel Trabucchi is Senior Assistant Professor at the School of Management, Politecnico di Milano. He also serves as a senior researcher in the LEADIN’Lab, the Laboratory for LEAdership, Design, and INnovation. His research interests are focused on innovation management, especially focused on Platform Thinking and the Human-Side of Innovation.

He has been featured in the Thinkers50 Radar list in 2024.

He co-founded Symplatform in 2018, the international conference on digital platforms that aims to match scholars and practitioners in the field.

He the co-founder and Scientific Director of Platform Thinking HUB, the community of innovation leaders focusing on platforms, of the Osservatori Digital Innovation of the School of Management of Politecnico di Milano.

He is Scientific Director of IDeaLs, the global research platform founded by Politecnico di Milano aiming to develop innovative ways to engage people in transformation processes.

He authored more than 70 scientific articles, considering peer-reviewed journal articles, conference proceedings, and book chapters. He is part of the Scientific Committee of the EIASM Innovation Product Development Management Conference (IPDMC), Board Member of CINet (Continuos Innovation Network) and Associate Editors Creativity and Innovation Management.

He teaches Innovation, Leadership and (Agile) Project Management at various levels, from bachelor's to masters, MBAs, Executive MBAs, and corporate classes. He is the director of the International Part Time MBA of the POLIMI Graduate School of Management.

Moreover, he is often involved in advisory projects and keynote speeches with national and multinational organizations in innovation and transformation management.


Stay in touch through LinkedIn or send an email to Daniel.Trabucchi@polimi.it


Tommaso Buganza is Full Professor of Leadership and Innovation at the School of Management of Politecnico di Milano. He is also co-founder of LEADIN'Lab, the Laboratory for Leadership, Design, and Innovation. He is a lecturer in Innovation Management and Project Management, responsible for the Project Management Academy, and coordinator of the innovation and training area at POLIMI Graduate School og Management. He teaches innovation management, project management, and organizational behavior at various levels, from bachelors to MBAs, Executive MBAs, and corporate classes.

He has been featured in the Thinkers50 Radar list in 2024.

He is the chairperson of the International Product Development Management Conference EIASM-IPDMC.

He co-founded Symplatform in 2018, the international conference on digital platforms that aims to match scholars and practitioners in the field.

He the co-founder and Scientific Director of Platform Thinking HUB, the community of innovation leaders focusing on platforms, of the Osservatori Digital Innovation of the School of Management of Politecnico di Milano.

He co-founded and is on the scientific board of IDeaLs, the global research platform founded by Politecnico di Milano aiming to develop innovative ways to engage people in transformation processes.

He authored more than 100 scientific articles, considering peer-reviewed journal articles, conference proceedings, and book chapters. His research has been published in relevant and recognized peer-reviewed journals such as Journal of Product Innovation Management, Technological Forecasting and Social Change, Research-Technology Management, Creativity and Innovation Management, Technology Analysis and Strategic Management, International Journal of Project Management, and European Journal of Innovation Management; he is also a reviewer for many of these journals.


Stay in touch through LinkedIn or send an email to Tommaso.Buganza@polimi.it